Insights on the Licensed Sports Merchandise Global Market to 2026 – by Product Type, Distribution Channel, Price Range, End-user and Region

DUBLIN, Aug. 17, 2021 /PRNewswire/ — The «Licensed Sports Merchandise Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast…

DUBLIN, Aug. 17, 2021 /PRNewswire/ — The «Licensed Sports Merchandise Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026» report has been added to ResearchAndMarkets.com’s offering.

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The global licensed sports merchandise market reached a value of US$ 30 Billion in 2020. Looking forward, the market is expected to grow at a CAGR of around 5% during 2021-2026. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.



Licensed sports merchandise refers to various products that are endorsed by a sportsperson or a sports club. It includes products, such as sports gear, games, apparel, footwear and accessories for men, women and children that are available in a wide variety of colors, variants and sizes. The licensing organizations pay a certain amount of royalty to the sports entities for the merchandise that is sold with the copyrighted logos, designs and other brandings. This minimizes infringements on the trademarks of teams and players and aids in curbing the manufacturing of counterfeit products of sports-related brands.



A rising number of sports enthusiasts, along with rapid urbanization and the proliferation of the online retail sector, is one of the key factors driving the growth of the market. Furthermore, a significant increase in the number of regional and international sports leagues is also providing a boost to the market growth. There is a continual shift in consumer preference from traditional retailing channels toward online platforms that offer a wide range of products and convenient shopping experience of purchasing authentic premium-quality goods at competitive prices. Additionally, the development of innovative breathable, lightweight and waterproof sports apparel and accessories is also acting as another growth-inducing factor. Products such as jerseys, socks, tracksuits, t-shirts, lowers and activewear, which are printed with the logos of major sports teams, have gained immense traction among consumers who prefer fashionable casual and gym wear. Other factors, including rising expenditure capacities of the consumers, along with increasing investments in sports licensing across the globe, are projected to drive the market further.

Competitive Landscape:



The report has also analysed the competitive landscape of the market with some of the key players being adidas AG, Columbia Sportswear, Dick’s Sporting Goods Inc., Fanatics Inc., G-III Apparel Group Ltd., Hanesbrands Inc., Nike Inc., Prada, Puma SE, Sports Direct International Plc, Under Armour Inc., VF Corporation, etc.



Key Questions Answered in This Report:

  • How has the global licensed sports merchandise market performed so far and how will it perform in the coming years?
  • What has been the impact of COVID-19 on the global licensed sports merchandise market?
  • What are the key regional markets?
  • What is the breakup of the market based on the product type?
  • What is the breakup of the market based on the distribution channel?
  • What is the breakup of the market based on the price range?
  • What is the breakup of the market based on the end-user?
  • What are the various stages in the value chain of the industry?
  • What are the key driving factors and challenges in the industry?
  • What is the structure of the global licensed sports merchandise market and who are the key players?
  • What is the degree of competition in the industry?

Key Topics Covered:



1 Preface



2 Scope and Methodology

3 Executive Summary



4 Introduction

4.1 Overview

4.2 Key Industry Trends



5 Global Licensed Sports Merchandise Market

5.1 Market Overview

5.2 Market Performance

5.3 Impact of COVID-19

5.4 Market Forecast



6 Market Breakup by Product Type

6.1 Apparel and Footwear

6.1.1 Market Trends

6.1.2 Market Forecast

6.2 Accessories and Gifts

6.2.1 Market Trends

6.2.2 Market Forecast

6.3 Toys and Games

6.3.1 Market Trends

6.3.2 Market Forecast

6.4 Others

6.4.1 Market Trends

6.4.2 Market Forecast



7 Market Breakup by Distribution Channel

7.1 Online Stores

7.1.1 Market Trends

7.1.2 Market Forecast

7.2 Supermarkets and Hypermarkets

7.2.1 Market Trends

7.2.2 Market Forecast

7.3 Departmental Stores

7.3.1 Market Trends

7.3.2 Market Forecast

7.4 Specialty Stores

7.4.1 Market Trends

7.4.2 Market Forecast

7.5 Others

7.5.1 Market Trends

7.5.2 Market Forecast



8 Market Breakup by Price Range

8.1 Premium

8.1.1 Market Trends

8.1.2 Market Forecast

8.2 Economic

8.2.1 Market Trends

8.2.2 Market Forecast



9 Market Breakup by End-User

9.1 Men

9.1.1 Market Trends

9.1.2 Market Forecast

9.2 Women

9.2.1 Market Trends

9.2.2 Market Forecast

9.3 Children

9.3.1 Market Trends

9.3.2 Market Forecast



10 Market Breakup by Region



11 SWOT Analysis



12 Value Chain Analysis



13 Porters Five Forces Analysis



14 Price Indicators



15 Competitive Landscape

15.1 Market Structure

15.2 Key Players

15.3 Profiles of Key Players

15.3.1 adidas AG

15.3.1.1 Company Overview

15.3.1.2 Product Portfolio

15.3.1.3 Financials

15.3.1.4 SWOT Analysis

15.3.2 Columbia Sportswear

15.3.2.1 Company Overview

15.3.2.2 Product Portfolio

15.3.2.3 Financials

15.3.2.4 SWOT Analysis

15.3.3 Dick’s Sporting Goods Inc.

15.3.3.1 Company Overview

15.3.3.2 Product Portfolio

15.3.3.3 Financials

15.3.3.4 SWOT Analysis

15.3.4 Fanatics Inc.

15.3.4.1 Company Overview

15.3.4.2 Product Portfolio

15.3.5 G-III Apparel Group Ltd.

15.3.5.1 Company Overview

15.3.5.2 Product Portfolio

15.3.5.3 Financials

15.3.6 Hanesbrands Inc.

15.3.6.1 Company Overview

15.3.6.2 Product Portfolio

15.3.6.3 Financials

15.3.6.4 SWOT Analysis

15.3.7 Nike Inc.

15.3.7.1 Company Overview

15.3.7.2 Product Portfolio

15.3.7.3 Financials

15.3.7.4 SWOT Analysis

15.3.8 Prada

15.3.8.1 Company Overview

15.3.8.2 Product Portfolio

15.3.8.3 Financials

15.3.9 Puma SE

15.3.9.1 Company Overview

15.3.9.2 Product Portfolio

15.3.9.3 Financials

15.3.9.4 SWOT Analysis

15.3.10 Sports Direct International Plc

15.3.10.1 Company Overview

15.3.10.2 Product Portfolio

15.3.11 Under Armour Inc.

15.3.11.1 Company Overview

15.3.11.2 Product Portfolio

15.3.11.3 Financials

15.3.11.4 SWOT Analysis

15.3.12 VF Corporation

15.3.12.1 Company Overview

15.3.12.2 Product Portfolio

15.3.12.3 Financials

15.3.12.4 SWOT Analysis



For more information about this report visit https://www.researchandmarkets.com/r/2wdhrc

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